Ting Ding

Ting Ding 丁汀 is a Chinese-Canadian statistical analyst, photographer and visual designer. As a co-founder of the gender-flexible sustainable line HECHA / 做; Ding’s work considers the material composition of fashion production as well as the marketing and commercialization of the brand. Ding worked in a hyper-capitalist technocratic role at various tech-startups (Babbel, GameDuell) for over a decade, collecting, interpreting and summarizing numerical data into usable, salable business drivers. Ding’s analysis of the impact of changing market circumstances influences their artistic endeavours in the form of a self-designed “empathy-driven” business model, focused on sustainability, context and care.